Great Things are Possible

A Vision for the Luke-Greenway American Legion Post No. 1

We have a golden opportunity to make something great in downtown Phoenix. Something that could be a landmark destination that outlives us. The Luke-Greenway American Legion Post No. 1 could be a lasting source of pride, a connection to our history, and a place for Veterans to heal. Or not.

In past articles I have called attention to the potential destruction of one of the oldest American Legion posts in the nation, why it’s considered a bona fide historic building, and the City of Phoenix’s hypocritical treatment of it, at least so far. In this article, I would like to explore what could happen on the American Legion site — because I believe that, if left on its present course, the project will be a terrible waste. What could be lost is the possibility of not only saving a significant historic building for future generations, but also the potential to revitalize an important veterans’ organization and create a community focal point at the gateway to Grand Avenue.

The Luke-Greenway American Legion Post No. 1 could be a lasting source of pride, a connection to our history, and a place for Veterans to heal. Or not.

A Little Background on the Legion

Along with the VFW, the American Legion is one of the oldest and most important veterans’ organizations in the country. Born in the aftermath of World War I, their mission is “to enhance the well-being of America’s veterans, their families, our military, and our communities by our devotion to mutual helpfulness.” Veterans disproportionately suffer from brain injuries, posttraumatic stress disorder, depression, anxiety, problematic alcohol use, thoughts of suicide, and have often been sexual abuse victims. Organizations such as the Legion have been essential to not only offering fellowship and camaraderie in returning to civilian life, but also in helping veterans to connect with the resources they need to get back on their feet.

The American Legion was a familiar part of daily life in Phoenix in 1920.

These days, most of us are not military veterans, or know a lot of vets. You may be surprised to learn that 10% of the adult US population served in the military, which would amount to something over 300,000 veterans in the metro Phoenix area. They are served by 43 American Legion posts — about 7,000 veterans for every post.

This post – Luke-Greenway #1 – is especially important due to their location, nearest the biggest concentration of homeless and disabled veterans in Arizona. But the Post has the potential to do a lot more than they are doing now, if they were given the proper resources .

The Post has the potential to do a lot more than they are doing now, if they were given the proper resources.

The City’s RFP process

The Request for Proposals (RFP) put out by the city in 2019 laid out the bones of a project to redevelop the site as a multifamily residential community focused on catering to veterans. Developers proposing to buy or lease the property had to show how their proposed project matches up to the city’s outline. There were some good things in the RFP: it focused on low- and moderate- income rental units, and tied in a wide variety of other community goals.

The problem was that it didn’t go far enough in two key aspects: it only required that “portions of the existing building” be saved, and it only dedicated 3,000 square feet for the Legion. The existing building has 16,000 square feet of floor area. So, a developer can meet the terms of the RFP by saving just the big meeting hall for the Legion, and destroy 13,000 square feet of historic building. The remainder would no longer be eligible to the National Register of Historic Places. Equally bad, by shrinking the Legion’s space to less than one-fifth of its current size, the Legion’s ability to serve its community, as well as its ability to earn the income needed to support the organization, could be eviscerated.

The Currently Proposed Plan

The plan moving forward in the City Council approval of the developer selection (as of 6/21) wraps the two street sides of the site (Polk on the north, and 7^th Ave. on the east) with three- to four-story apartment blocks containing 92 residential units. It also reuses about one third of the floor area of the historic buildings, which appears to include the Main Hall and the Kitchen. The remainder is shown as being removed for a “Memorial Garden.”

Developer’s initial site plan. (North is up.)

Cardinal Development initial proposal (Architectural Resource Team, architects)

The proposed plan complies with the City’s project outline in the RFP, as one would expect. As can be seen from the rendering that was submitted, the proposed design “engages the street,” however does not allow any views into the site, even to the small part of the building that remains. The plan suffers from both shortcomings: destruction of history and insufficient space for the Legion.

An Alternative Vision: What’s Possible

Can the essentials of the City’s RFP be accommodated on the Legion property while also addressing these two additional goals, left out of the project requirements? With a little reverse engineering of the development plan and using fairly close measurements taken from aerial views, we tried to develop a plan that would save the Post building and make it a centerpiece rather than an afterthought. Further, it would be a plan that keeps the Legionnaires whole with respect to their 16,000 square feet of program space, saving the restaurant, bar, administrative offices, and additional meeting rooms. The resulting plan, below, shows that it should be feasible.

An alternative site layout that preserves and showcases the historic buildings.

There is quite a bit of flexibility in this plan. Of course, while preserving the Legion’s program space in the historic building, parts of the building could be multi-use as support space for the apartments. By saving the old Legion State Office building on the northwest corner (a Lescher & Mahoney design), you get an additional space that could be a gym, business incubator, physical therapy clinic … just name a small-scale use that could fill a need for veterans. There’s also more parking available in this plan, which is important to the Legion for events, and because many users are disabled. The commercial space on the southeast corner could be built now, if there is a need, or could be phased for later expansion.

OK, perhaps the colors are a bit “on the nose,” but the Legion is very proud of their gigantic flag.

Obviously, I have not had the time to develop this plan fully. (Unlike the developer’s architects, I am not being paid for this.) I am sure there would be details to be worked out that would affect the unit yield and the costs. I’m aware that this may be a more costly plan than the one on the table, but that’s my point. If the city has to accept a little less cash for this project, or needs to help in other ways (like sponsoring a preservation grant), then now’s the time to recognize this and get the project adjusted, before it’s too late.

I’m not saying that “my plan is the best.” But I do think it shows that we can do better than what we have been given. I also think that an approach like this one leaves the door open for some additional sources of money, and the potential to think outside of the box with regard to the limitations of the project. I will talk about that a little more in the last article I plan in this series.

This project could be, and should be, a win-win. With enough community support, we will be able to make that happen.

An Uphill Battle

The City of Phoenix’s latest economic development project endangers American Legion Post No. 1

by Bob Graham

First of a Series

From the 1950s through at least the 1980s, Phoenix government was notorious for its disregard of the city’s history. Things seemed to improve in recent decades, but here we are in 2021, once again moving toward civic destruction of one of our few remaining downtown historic buildings. The threat today is to American Legion Post No. 1 – one of the first three (and possibly the first!) American Legion posts in the United States.

The history of the post is detailed in my prior article, Not to be Forgotten. Unknown to most modern-day Phoenicians, the American Legion post was an integral part of life in Phoenix for over fifty years. Evolving from the original Pickrell House that was donated to the City to house the Legion in 1919 into the building you see today, the Post looks pretty much as it did after the last major remodel in 1961. During its most active years, the Post was a veterans’ club, a community social center, and the base for veterans’ initiatives across Arizona, all at the same time.

The City’s 99-year sweetheart lease of the property to the Legion expired two years ago. Instead of renewing the lease for a new term, the City elected to find a developer to buy the property, potentially leaving Post No. 1 homeless. The Legion was given a measure of hope when the City Council required that the Post be provided a place in the redevelopment. The disposition of the historic building was not clear, but the fact that the Legion would be given a home there led many to believe that the building, too, would be preserved.

In May, 2021, the City announced the selection of a developer and rolled out a draft redevelopment plan for the property. At this point, it’s not clear if, or how much of, the Post building might be saved as the property is redeveloped. But early indications are not good: the plan on the table shows two-thirds of the building being demolished, and what’s left being surrounded by four stories of apartments. The facilities needed by Post No. 1 for its normal operations are just not there.

What’s so aggravating about this state of affairs is that it’s a totally avoidable, self-inflicted wound. There are choices being made by city staff that are prioritizing one set of narrow economic interests over all other community interests. This could easily be the type of project that does it all … redevelop the property to provide much needed affordable housing downtown, preserve an important historic building, and revitalize a key organization serving our veterans. But instead, we get one of three.

What’s so aggravating about this state of affairs is that it’s a totally avoidable, self-inflicted wound.

There are a number of complex aspects to this issue, each of which deserve an in-depth discussion. They boil down to these major points, which I will address in future articles:

Despite the City’s resistance to recognizing it, the historic value of the property is not in serious dispute. The city has an obligation to live up to its own stated preservation goals and treat this historic place with the respect it deserves.

As a redevelopment site, the American Legion property is a special one. It deserves a visionary plan that balances all community interests to make it a memorable point of community pride, and not just another apartment block.

Enacting such a plan will provide more and better economics for the project and a return to the City that goes far beyond the money. Historic Preservation incentives, grants to underwrite veterans’ services, and other creative development strategies could all come into play if the City were to take the time to properly develop the plan.

There is still time for the Post No. 1 redevelopment to improve, but the City needs to hear from its citizens that they care, and that the plan on the table just is not good enough. Let’s do this one right.

Municipal Duplicity

Does the City of Phoenix have a double standard when it comes to preserving its historic buildings?

by Bob Graham, Motley Design Group, LLC

The City of Phoenix was responsible for the destruction of the magnificent Fox Theater in 1975. That event was probably the low point for preservation in a city that appeared hellbent on the destruction of its own identity and heritage. Since then, the City’s attitude toward historic preservation seemed to have improved: an Historic Preservation Office was established; protective overlay zoning was enacted in many historic districts and for landmark buildings; and the Orpheum Theatre was even restored and integrated into the new City Hall. But the impending redevelopment of the American Legion Post No. 1 shows that the City’s commitment to historic preservation is slipping. While they expect private property owners to preserve their historic buildings, they so far have declined to preserve an important landmark that the City itself owns and controls.

Phoenix’s Fox Theater, destroyed by City action in 1975 (California State Museum)

Post No. 1 has stood on its site near the five-points intersection at Van Buren and 7^th Avenue for precisely 99 years. Unfortunately for the Legion, that corresponds with the end of their 99-year lease, signed in 1920 in the wake of World War I. The city’s Community and Economic Development Department (CED, for short) is in the process of finding a willing developer to buy the site and redevelop it for apartments or condos. They have decided that preservation of Post No. 1 is incompatible with their economic goals, and to date have rebuffed requests to make preservation of the Post building a requirement.

Download the full National Register nomination of Post No. 1 here.

City staff has downplayed the historical importance of the Post building, implying that its value is doubtful. But to be clear: the American Legion Luke/Greenway Post No. 1 is without question a very significant historic site that is eligible to the National Register of Historic Places. That fact has already been evaluated and endorsed by the city’s own Historic Preservation Commission and the State Historic Sites Review Committee. The history of the building has been extensively researched, and was summarized in this prior post. Between its establishment in 1920 and into the 1970s, the Post was a social hub for all Phoenicians and the most important center for veterans’ services and issues in the entire state. Most of these connections have been forgotten, as long-time Phoenicians pass away and new residents flood in from elsewhere. In its present condition, the building would not win any beauty awards, and so most people would not give it a second look. But the whole point and purpose of historic preservation is to preserve those connections and stories it has to tell in tangible form so we can learn from our past.

Instead, the City proposes lip-service preservation. Their current proposal would only require a developer to include an “interpretive feature” or monument that commemorates the history of the American Legion on the site. Clearly, this does not meet the goal of historic preservation, which is to preserve historic places. The place itself will be lost. Only a gravestone would remain.

The place itself will be lost. Only a gravestone would remain.

CED also falsely says that the site can’t be economically redeveloped in a way that complies with historic standards. This claim reveals either a total misunderstanding of those standards and a lack of creative thinking, or is simply misleading. The leadership of the Legion Post on site has been working with a potential developer on a plan that achieves both redevelopment and preservation. That plan proves that it can be done.

Of course, when it comes to others preserving historic buildings, the city bars no holds. The David and Gladys Wright House was privately owned, and the owners proposed to do what was within their legal rights: bulldoze the building for McMansion lots. The city rightly intervened, and with a lot of time and effort costing both the property owners and the city, found an angel to buy and preserve it. More recently, an elderly couple with a small historic home on north Central Avenue filed for demolition. The Historic Preservation Commission has voted to initiate overlay zoning that would delay demolition for a year, while alternatives are found. This zoning action puts a major crimp in the owners’ financial plans, but you know, the city values historic preservation, doesn’t it?

The North Central home the City is trying to get its owners to preserve

The American Legion Post No. 1 is 100 times more important to the history of Phoenix as a single house on north Central Avenue. It is a one-of-a-kind, irreplaceable resource. If the City of Phoenix can’t commit to preserving the Post, an historic building that they own and control, it loses the high moral ground the next time a major historic building is endangered by redevelopment.

If the City of Phoenix can’t commit to preserving the Post, an historic building that they own and control, it loses the high moral ground the next time a major historic building is endangered by redevelopment.

It’s now up to the City Council. The city needs to walk the talk when it comes to preserving its historic buildings. And if CED will not make preservation of the historic building a condition of redevelopment, then the city’s Historic Preservation Commission, comprised entirely of private citizens, should initiate HP overlay zoning as it has for other, privately-owned buildings.

It’s only fair.

Not to be Forgotten

The historic home of Arizona’s most influential veterans’ group hides in plain sight – but for how long?

by Bob Graham
Motley Design Group, LLC

If you live or work in downtown Phoenix, you’ve probably passed by the American Legion hall at 7^th Avenue and Van Buren. You might not notice it if it weren’t for the huge American flag flying overhead, which is hard to miss. It’s a nondescript building, set back from the street behind a field of asphalt parking. You wouldn’t know from looking that the Luke/Greenway Post No. 1 has been the most influential veterans’ organization in the state. It’s one of the three oldest posts in the U.S., established in 1919. For the first fifty years or so, it was involved in every significant veterans’ issue, and it was a center of Phoenix social life.

But it may not be there much longer.

A national movement begets a local landmark

Arizona Republican ad, 1919 — Movie ad in the Arizona Republican, June 9, 1919

The national movement that resulted in the organization called the American Legion has its roots in World War One. In those days, America’s wars were fought by a cross section of its citizens, driven by feelings of patriotism and unity that today seem a distant memory. The community spirit of support for the returning Doughboys (which, despite their diversity, were of course still mostly young men), who had fought, survived, or died in the first truly mechanized war, was palpable. This support was demonstrated locally by the direct assistance given to the newly chartered Legionnaires by the city of Phoenix providing them with a home.

The house that would become the American Legion home

The story of Phoenix’s Legion home starts in the 1880s, when Vina Brown was one of the landowners on the northwest edge of what was then Phoenix who banded together to make Grand Avenue possible. Her home on Yavapai Street (which would become 7^th Avenue), just north of the new Five Points intersection at Van Buren Street, was provided with its own parcel in the new University Addition. By the ‘teens the property and its two-story Mansard-roofed Victorian house had become the home of the William and Georgiana Pickrell family, ostrich farmers. Mr. Pickrell was a charter member of the new Frank Luke Post No. 1 and was among those searching for a permanent meeting place. They had been meeting in various borrowed office spaces around town. Public support for the returning veterans was such that the city stepped in to purchase a home for them. Pickrell sold his home to the city in 1919, which on February 20, 1920 leased it to the post on a 99-year lease for $1 per year.

The fifty years to follow were a time of constant change and growth, reflecting both the development of the small town of Phoenix into a big city and the increase in the ranks of veterans emerging from wartime service. The first floor of the house was first gutted to make a meeting room. Additions followed, for offices, kitchen and other service areas. During the Depression, the Luke post merged with the John C. Greenway post to become the largest, by membership, in Arizona and one of the largest in the country; more additions were made to contain the growing Legion and the auditorium was enlarged to its 2-story height. World War II veterans drove even greater growth in membership. In the 1950s, Post No. 1 became one of the prime social spots in Phoenix, with events held every night of the week and gambling in the back, including slot machines. A major remodel and expansion in 1961 brought Post No. 1 to its present appearance.

Post No. 1 and its members were responsible for many advances in veteran’s services in Arizona, including local support for the GI Bill, securing the Veterans’ Administration Hospital and the Arizona Veterans’ Home, and working to create what was to become the National Veterans’ Cemetery of Arizona. Beyond direct assistance to veterans, the Post also supported programs promoting patriotism and good citizenship, including awards to outstanding grade school students, sponsorship of a Boy Scout troop, and outreach to the homeless. The Ladies Auxiliary supported additional programs for women and children.

The divisive politics that surrounded the war in Vietnam changed how society viewed returning American servicemen. It became harder after the war for veterans to express their pride in doing what was asked of them. It was also the first war that largely exempted the well-to-do from the burdens of service. Locally, the population of Phoenix was spreading out rather than building up and most vets moved to the suburbs, just like everyone else. These factors all contributed to a slow decline in membership at the downtown Post No. 1. Suburban flight and generational changes in leisure activities likewise reduced the use of the post by non-veterans. By the 1980s, the Luke/Greenway Post was largely off the radar of many Phoenicians.

The changes have been profound: the proportion of veterans in the American population has declined from about one-third in 1970 to about one-eighth today. But Post No. 1 has continued to march forward in its mission to assist war veterans while promoting patriotism and citizenship.

The City eyes a prime parcel

Meanwhile, downtown’s fortunes have completely reversed. Beginning in the 1990s people started to return to the central city. The opening of the light rail system and the establishment of ASU’s downtown campus have cemented the comeback.

Suddenly, five-story apartment blocks seem to have sprouted up everywhere around downtown, and every month it seems a new project is announced. The economic and real estate boom that we find ourselves in today coincides with an historical time bomb for the Frank Luke post. Remember that 99-year lease? It’s up.

99-year leases seem like forever. They are commonly assumed to be so – after all, by the time the lease is up, the principals will all be dead. And surely, (the thought goes) the lease will be renewed before it runs out.

Unfortunately, this may not be the case. Downtown development is quite literally at the doorstep of the American Legion. The Alta Fillmore apartment project across the street that opened in 2017 recently was sold at a record per-unit price for Phoenix apartments. City officials and council members have said that the Legion parcel should be redeveloped with as high a density as possible, in the name of economic development. And it’s an eyesore, they say.

The potential is there

It would be tragic if the American Legion Post No. 1 were forced out of their historic home just to make room for another urban apartment block. We need to do a better job of encouraging the kind of development that achieves the city’s economic goals while also preserving and honoring our past, and giving a hand-up to worthy institutions and organizations rather than shutting them out. This should not be an either/or, zero-sum decision – we can, and should, do both.

For the last year, an ad-hoc group of downtown stakeholders has been working on exactly that – how to preserve the history, legacy, and positive community benefits of the Luke-Greenway Post in downtown Phoenix while recognizing the economic expectations of city government. In fact, the potential for an entrepreneurial partnership may be exactly what the Legion needs to help make it relevant in a new era.

The vision that’s being developed for the future of the Post: a veteran’s service campus. Partnering with a for-profit development company leveraging federal tax credits, the revitalized Post could provide 50 or 60 units of transitional housing for homeless or disabled veterans. It could provide space for counseling programs, health care events, and job training. There could be some commercial space for a coffee shop or lunchroom. All of these activities can be accommodated within a rehabilitated Post building and on the underused land around it. Done right, the post could once again become a focal point of community activity and a way to reconnect with our population of service veterans.

Friendly fire

The city has not taken an official position on the future of the historic Post No. 1. It’s still possible that the forces of economic development may win out over soft issues such as community-building, historic preservation, and helping our veterans. But with grassroots activists taking up the cause, it won’t be going down without a fight.